Reader development websites for younger clients
Reader development websites for younger clients offer more than just a range of reading options. The reader development websites featured here are run by libraries, not-for-profit agencies or the BBC. (Commercial websites are featured in the next section.)
These sites are often highly interactive, using audio, video, animation and attractive graphics to get their message across. The message is to "sell" reading and offer alternatives to current reading. These websites also contain news about music, new media, celebrities and fashion - anything which will catch the attention of younger clients and hold it.
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To gain some experience of an interactive site for younger clients, go to http://www.readingmission.org.uk/. We suggest you work through the "Quiz Whiz". Then use the Anchors Away section of the site to produce recommendations for a reader selecting mostly "A"s in your responses. Then compare this with the list recommended for a reader selecting mostly "C"s. |
The aim of these sites is to encourage younger clients to develop a reading habit and not to promote "better reading". The websites have to present reading choices in a variety of ways in order to catch the attention of the young audience. With all the commercial websites and new media, younger clients have high expectations of the quality of presentation in an on-line environment.
Let's look at Selecting reader development websites for younger clients ...
