2.2: Online resources that promote reading to adult clients

Table of Contents

1. Introduction
2. Identifying current reading experience and preferences
3. Criteria for evaluation of online resources
4. Evaluation criteria
5. Reader development initiatives for adult clients
   1. Sustaining promotions
6. Reader development websites for adult clients
7. Online resources for reader development for adult clients
8. Thematic approaches to reader development for adult clients

Reader development initiatives for adult clients

With the explosion in publishing, there is a huge number of books available for readers. Faced with such a choice some readers find themselves daunted and read in narrow lanes of the works of a single genre or author. Reader development aims to open up reading choices before the reader becomes weary of a limited range. The objective is to increase their reading enjoyment.

Libraries have been following retail trends in terms of improving their stock display and promotion. Organising books into a themed promotion and using a face-on display rather than spine-out display has been shown to increase issues.

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Face-on display Why do you think face-on display is more effective? Publishers devote considerable thought and money to creating attractively designed covers which are intended to promote the book to potential readers. Face-on display allows the publisher's carefully chosen cover to do its marketing job.

Let's take a look now at Sustaining promotions ...