2.1 Demonstrate an understanding of reader development

Table of Contents

1. Objectives of reader development
2. Reading promotions
   1. Reading promotion initiatives
   2. Current book promotions
   3. Richard and Judy's Summer Reads
   4. Wales Book of the Month
   5. Mills and Boon
3. Genre
4. Literacy initiatives
5. Reader-centred stock selection

Mills and Boon

http://www.millsandboon.co.uk

Mills and Boon publishers are well known for their range of romantic fiction. Their website includes a large number of titles but it will only appeal to a limited group of readers and has a commercial rather than reader-centred objective.

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