2.1 Demonstrate an understanding of reader development

Table of Contents

1. Objectives of reader development
2. Reading promotions
   1. Reading promotion initiatives
   2. Current book promotions
   3. Richard and Judy's Summer Reads
   4. Wales Book of the Month
   5. Mills and Boon
3. Genre
4. Literacy initiatives
5. Reader-centred stock selection

Richard and Judy's Summer Reads

http://www.channel4.com (then search for Richard and Judy)

Channel 4's Richard and Judy promote reading through their Summer Reads and Book Club. Whilst this is a small range of titles, these titles receive a high profile in the media and outlets like supermarkets, bookshops, stations and airports. It is always important to be aware of what is in the media spotlight, as requests from clients will follow. Richard and Judy's titles are contemporary paperback fiction.

Now let's look at the Wales Book of the Month ...