2.1 Demonstrate an understanding of reader development

Table of Contents

1. Objectives of reader development
2. Reading promotions
   1. Reading promotion initiatives
   2. Current book promotions
   3. Richard and Judy's Summer Reads
   4. Wales Book of the Month
   5. Mills and Boon
3. Genre
4. Literacy initiatives
5. Reader-centred stock selection

Current book promotions

There are so many book promotions that we could not attempt to give a comprehensive listing. However, here are three examples of current book promotions which could be applicable to public libraries, together with our comments on these. Maybe some of them were included in your list.

• Richard and Judy's Summer Reads

• Wales Book of the Month

• Mills and Boon

Let's have a look at Richard and Judy's Summer Reads ...