2.1 Demonstrate an understanding of reader development

Table of Contents

1. Objectives of reader development
2. Reading promotions
   1. Reading promotion initiatives
   2. Current book promotions
   3. Richard and Judy's Summer Reads
   4. Wales Book of the Month
   5. Mills and Boon
3. Genre
4. Literacy initiatives
5. Reader-centred stock selection

Reading promotion initiatives

Reading promotions may be local (within the library or local authority library service), national or even international. Reading promotions focus on small or moderate numbers of book titles which are grouped together and marketed as a list or reading pathway for the client group. This group might be adults, younger clients or clients with special needs or specific language requirements. Sometimes, language, subject or publisher links them together.

Although reading promotions are not reader-centred (their objective is to increase sales or issues), they do bring books to the attention of readers and may attract new readers because of their display and supporting print materials. Grouping books together in a promotion centres the reader's attention on them and will lead to increased client use of this stock.

Once you've done this, click on the link to find out about Current book promotions...