2.1 Demonstrate an understanding of reader development

Table of Contents

1. Objectives of reader development
2. Reading promotions
   1. Reading promotion initiatives
   2. Current book promotions
   3. Richard and Judy's Summer Reads
   4. Wales Book of the Month
   5. Mills and Boon
3. Genre
4. Literacy initiatives
5. Reader-centred stock selection

Reading promotions

It is important at the outset to distinguish between reading promotion and reader development.

1

Reading promotion vs. reader development Remembering our previous definition of reader development, how do you think reading promotion differs from this? A reading promotion aims to market a small number of titles while reader development sells the whole reading experience and what it can do for you, rather than promoting individual books or writers.

That said, however, reading promotions can still play an important role as part of a wider reader development programme, as they can alert readers to titles which they might otherwise remain unaware of.

Let's have a look at some Reading promotion initiatives ...