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Reading promotions

It is important at the outset to distinguish between reading promotion and reader development.

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Reading promotion vs. reader development

Remembering our previous definition of reader development, how do you think reading promotion differs from this?

A reading promotion aims to market a small number of titles while reader development sells the whole reading experience and what it can do for you, rather than promoting individual books or writers.

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That said, however, reading promotions can still play an important role as part of a wider reader development programme, as they can alert readers to titles which they might otherwise remain unaware of.

Let's have a look at some Reading promotion initiatives ...