2.1 Demonstrate an understanding of reader development

Table of Contents

1. Objectives of reader development
   1. Definition of reader development
   2. Reader development techniques
2. Reading promotions
3. Genre
4. Literacy initiatives
5. Reader-centred stock selection

Reader development techniques

Reader development is not about reading "better" books, in the sense that these are more worthy literary titles - the objective is that the reader relishes the reading experience and reads the books with a sense of satisfaction. Reader development can involve:

• reading promotions

• use of genres

• literacy initiatives

• reader centred selection skills

Let's begin by having a look at Reading promotions ...