Lack of bias
Individuals can be biased in their opinions. Even well known experts may represent only one aspect of a topic.
Many websites by their very nature present information from only one viewpoint and are thus biased. While such information need not necessarily be excluded from the results presented to the client, you must indicate any identified bias and, if possible, provide information from other sources which present opposing points of view. This is particularly important when the client is seeking information on potentially contentious matters such as politics, religion, race or issues related to pressure groups.
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As an exercise in looking for bias in websites, search for a pair of websites giving opposing points of view on the following topics. - keeping a monkey as a house pet - the need for the UK Monarchy - the greenness of nuclear fuel - the usefulness of homeopathy |
Now have a look at some examples of Opposing views...
