Synonyms
It is important to consider synonyms of a search term because the word given to you by the client may be one of many which describes the concept to be searched for, e.g. if a client wishes to know about illness, it may be useful to carry out a search with the word disease instead.
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Try this example for yourself. Carry out two searches using the same search engine, the first with terminal illness as your search term and the second using terminal disease and look at the differences in the results. |
The term suggested by the client may be a less commonly used or out of date expression, so it is vital to think of more usual or appropriate synonyms. The client might ask about Ceylon when requiring information about the country now known as Sri Lanka. It would therefore be appropriate to search under both Ceylon and Sri Lanka.
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Now, let's try a few more questions about Synonyms...

